I build enrolment engines: demand, selectivity, yield and community, run as one system. ₹170 Cr in enrolment revenue across three institutions.
Principal Associate Partner, Athena Education · Previously Director of Growth & Admissions, Masters’ Union
Impact
- ₹170 Cr
- enrolment revenue, three institutions
- 1,000+
- students recruited across three institutions
- 800→5,000
- applications at Masters’ Union across two admission cycles
- 22.5%→40%
- marketing’s share of enrolments at Athena Education
Career
- 2025 – Present Athena EducationPrincipal Associate Partner, Head of Marketing & Community, open this role on the Work page 22.5% → 40%
- 2025 iQuantaDirector of Growth & Marketing, open this role on the Work page 50-person org
- 2024 JetriAdvisory engagement (formerly 9dot9 Education), open this role on the Work page BSM Ignite
- 2021 – 2024 Masters’ UnionDirector of Growth & Admissions, open this role on the Work page 6.25× applications · 3.4× enrolments
- 2018 – 2021 Vedica ScholarsManager → Senior Manager, Admissions & Marketing, open this role on the Work page 4× cohorts
- 2020 – Present Garam GuitarFounder · intensive build Sep 2024 – Mar 2025, open this role on the Work page 50+ students
Selected work
Shows and masterclasses I hosted or produced.
Communication 101: adaptive leadership and storytelling 
Most searched questions, ft. Pratham Mittal 
Masters’ Union goes to Zerodha 
1.23M viewsAdvertising masterclass with Tanmay Bhat What people say
My team at Masters’ Union
Karan’s patient guidance was instrumental in my professional development.
Karan is an innovative leader who never says no to any new idea.
He possesses a rare blend of strategic foresight, empathy, and integrity.
The guidance, support and leadership was instrumental in my growth within the team.
He navigates challenges with grace, possesses a strong global business acumen, and excels in leading various projects.